One of the pleasures of my job is introducing visitors to my favorite city and hearing them say, “I had no idea!” But it would be even better for people to show up from out of town, see all the great things that are happening here and say, “Even better than I expected.” Looks like the movers and shakers in Tacoma are on it. Right now they’re in the process of a rebranding effort. One working slogan is “Discover Tacoma.” Not bad, but maybe a bit cliche. I’d like to see what else they come up with. It’s all about spin. Think of Montana: “Big Sky Country” sounds much more appealing than “We’ve Got Very Flat Land.”

– Dale

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